That’s how most of your social followers respond to most of your social posts. According to Forresk brands share interesting content on social media. That explains wht of companies’ Instagram followers engage with each of their posts. On Facebook, that engagement ra meaning just one fan out of every thousand hits the like button or comments or shares.

Uninspiring content can cost you more than just engagement. When your followers don’t interact with your posts, your organic reach suffers: Right now, most companies say onlyt heir fans see each Facebook post.